— Implement a unified communication approach, ensuring brand consistency across all channels, from Instagram to business meetings.
— Foster a strong internal marketing culture through team training and education.
— Represent the company in negotiations, media appearances, and events.
— Develop key presentations, copy, media plans, and budget strategies.
— Streamline marketing and PR processes.
— Guide and support your internal team.
— Take part in brand management.
— Join your team as an external Head of Marketing or PR.
— Crisis PR and media support when needed.
— Adaptation of PR and marketing communications to limited-resource environments.
— Strategy creation for launch or relaunch.
— Development of relevant positioning.
— Identification of weak points in positioning.
— Diagnostics of the current situation.
— Focus on brand reputation and monetization.
— Special project design with bloggers and opinion leaders.
— Planning and execution of offline activations with thoughtful digital support, including impactful wow-effects.
— Creation of newsworthy events.
— Engaging campaign creation.
— Concept development for unconventional advertising and communication campaigns.
— Public speaking engagements, forums, business meetings, and media training.
— Development of GR strategies, event support.
— Educational and image-building campaigns.
— Repositioning of state-owned enterprises and major B2B brands.
— Establishing dialogue between businesses, government, and society.
Project-Based PR Director
Marketing and Development for Startups and Brands
Creative Activations, Campaigns, and Special Projects Tailored to Your Brand
— Reputation management and support during periods of uncertainty: crisis response, public comments, and brand positioning.
— Building relationships with mass media, bloggers, experts, and opinion leaders.
— Development of a PR strategy.
— Guidance on tone of voice and visual style (in collaboration with designers or independently).
— Creating key messages for different audience segments.
— Crafting the brand story: from origin to values and character.
— Defining brand positioning.
— Development of a brand platform.
Collaboration with Large Businesses, Corporations,
and GR (Government Relations)
Marketing, PR and Strategic Consulting
— A practical growth plan.
— A list of actionable recommendations to improve marketing, communication, and positioning immediately.
— Diagnostics: where the brand is visible and where it remains silent.
— Express analysis of marketing, PR, and the customer journey.
— Integration of marketing into the company’s internal processes.
— Development of brand positioning, target audience definition, communication channel selection, and tone of voice.
— Product and competitor analysis.
Audit and Strategic Session
Turnkey Marketing and PR Strategy
The level of involvement, engagement, and pricing is discussed individually based on the project's scope and objectives