Launched and executed PR and marketing campaigns across Russia, the CIS, and Europe, resulting in reach of 300.000+ and 3x increase in tagged user-generated content.
Brand platform development, visual strategy and photoshoots, celebrity engagement, and storytelling in the fashion segment.
Organized content shoots and collaborations with opinion leaders, including product placements in Yerevan boutiques. That led to 38% increase
in offline sales.
reach and 3x increase in tagged user-generated content
Developed a brand strategy and tone of voice in collaboration with the team, that led to a 53% growth in profile visits and +50% DMs conversion.
increase in offline sales
53% growth in profile visits and +50% DMs conversion