A detailed engagement plan was launched involving universities, schools, business communities, and media with 12+ events planned and 1,500+ participants expected in 2025–2026.
PR platforms for complex markets, strategic communication with government entities, reputation planning, and collaboration with universities and media.
A comprehensive PR strategy for 2025 was successfully developed and approved by both the regional and Russian headquarters.
A list of influencers and media outlets for press tours was compiled, along with a loyalty-focused media monitoring report and integration recommendations: pre-launch press list generated over 20 confirmed media with planned reach of 70,000+.
A tailored PR budget and media plan were created based on regional specifics, resulting in 40% growth in positive media sentiment.
growth in positive media sentiment
over 20 confirmed media with planned reach of 70,000+