Anna Papiiants, founder & CEO of Entero.
What was included in the work
Reels “Next time definitely blue”
A short, relatable, and humorous video that grabs attention within seconds.
Key feature:
Resonates with women who struggle with decision-making and seek lightness.
Script idea:
A simple phrase, expressive facial reactions, and trending music.
Format:
Topic:
Humor + the emotion of “What is she doing? But it looks beautiful”.
All editing concepts were fully developed by me. The client actively participated in the scripting process — which played an important role — while I drew on current trends, perception psychology, and my personal experience in content promotion. I was responsible for the editing, visual presentation, and storytelling.
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Reposts
33
Views
66k
Likes
236
Reels “The best investment in yourself”
Served as both motivation and inspiration for the audience.
Key feature:
Aesthetic visuals and a confident vibe.
Script idea:
Concise movement with a focus on appearance.
Format:
Topic:
Investing in personal style and self-care.
Reposts
26
Views
17,3k
Likes
232
Reels “Ready for March 8th?”
Timely relevance and a trendy outfit.
Key feature:
Short dialogue-style format with a strong visual focus.
Script idea:
Topic:
Holiday + positioning + preparation.
Reposts
3
Views
11,5k
Likes
201
Reels “When you crave change but don’t know what exactly”
Facial expressions, visual appearance, and a short impactful message.
Script idea:
Reels + targeted advertising — performed well both organically and via ads
Format:
Topic:
Crisis of change and female transformation.
Reposts
19
Views
17,4k
Likes
241
Results
Attracted a new audience and boosted overall engagement.
Over 1,000 total engagements (likes, saves, comments).
Total reach — over 100,000 views.
Top-performing video received 66,000 organic views.
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