Organized an après-ski blog tour in Sheregesh: full project coordination, blogger briefs, content monitoring, and influencer management: 15 influencers integrations and over 1.1M views across platforms.
Blogger and press tours, influencer SOWs, international communication standards, and brand positioning strategy.
Contributed to creative strategy, press pitching, and content production.
Managed projects for Borjomi, Heineken, and Pernod Ricard, overseeing agency coordination and press activities with brand visibility uplift up to +65% in select areas.
brand visibility uplift up to